TWI comprises three complementary manufacturing and service businesses that combined, form the world’s leading technology, service and manufacturing network for gas applications involving pressure vessels and precision valves.
Objective
Update their brand image and identity to convey a strong global presence.
Solution
The challenge was incorporating the two letters of their name, the T & W into a cohesive graphic composition. Understanding the ultimate goal (global presence), led us to develop a “draped” image that covered the world. The simple use of positive and negative space added to its impact as a strong brand identity.