Halls Brothers began in 1893 manufacturing soaps and jams. In the 1930’s they invented and patented Mentho-Lyptus® and began producing cough drops.

Objective
Halls is constantly improving, updating and introducing new product brands. Create a multi-brand packaging program to support the moisture action “soothers”.

Solution
With names like Extreme and Fruit Burst, strong imagery, targeted typography and a bright color palette, packaging for Halls Soothers, Chews and Drops were developed. The mouthwatering visuals were intended to enhance the consumer’s expectations.